This year, Starbucks is celebrating the 20th anniversary of the Pumpkin Spice Latte (PSL). However, the PSL (in the United States at least) contains dairy ingredients in its pumpkin base so those looking for a plant-based beverage have not been able to celebrate fall in quite the same way.
And while this year, Starbucks has still not reformulated its PSL without dairy for its US stores, the coffee chain is bringing back its first vegan-by-default fall beverage, the Apple Crisp Oatmilk Macchiato, to give everyone a fall option to be excited about.
Starbucks
And this year, there’s a new way to enjoy this flavor.
The new Apple Crisp Oatmilk Shaken Espresso at Starbucks mixes Blonde Espresso with apple, cinnamon, and brown sugar, and is shaken and topped with oat milk for a balanced, apple-forward flavor. The shaken cold beverage is perfect since warm weather is still in the forecast for many this fall.
“The warm, gooey taste of apple crisp paired with a cup of coffee meld perfectly to unveil a cozy beverage customers have come to know and love at Starbucks each fall,” Starbucks Beverage Developer Billy Altieri said in a statement.
“The new Iced Apple Crisp Oatmilk Shaken Espresso features creamy oat milk that perfectly complements the light roast flavors of Starbucks Blonde Espresso.”
Starbucks’ first vegan fall drink
Last, year, Starbucks first debuted the Apple Crisp Oatmilk Macchiato as its first vegan-as-is drink. This beverage, which is also available this year, is built around Starbucks’ Blonde Espresso and is crafted with oat milk to complement its apple, cinnamon, and brown sugar flavors. The Apple Crisp Oatmilk Macchiato also comes topped with a spiced apple drizzle and is available hot, iced, or blended.
“Crafting the Apple Crisp Oatmilk Macchiato with Starbucks Blonde Espresso gives the beverage a soft and smooth foundation that ties all the flavors together,” Harvey Rojas Mora, Starbucks Beverage Developer, previously said in a statement.
“The oat milk adds a creaminess and brings forward the oat flavors of a traditional apple crisp topping,” Mora said.
If the Apple Crisp Oatmilk Macchiato seems familiar, that’s because, in 2021, Starbucks launched a similar fall beverage but it was made with dairy by default. Initially inspired by the idea of a fall harvest, the Starbucks research team developed the Apple Crisp Macchiato by tasting a variety of apple products, such as apple maple syrup, apple cider doughnuts, and baked goods such as apple pies and crisps.
The team landed on a macchiato (which translates to “marked”) format where espresso is poured over top of steamed milk and then further “marked” the drink with a spiced apple drizzle in a lattice pattern to evoke the top of a pie. The hot version of the drink is crafted to bring forth flavors of an apple crisp while the cold macchiato is made to be reminiscent of apple pie à la mode.
And while it was easy to order the 2021 version of the drink vegan by swapping in a plant-based milk, last year, Starbucks took out all the guesswork by making oat milk part of the standard recipe. In doing so, Starbucks hopes to make the fall beverage more accessible to its customers, who are increasingly choosing alternatives to dairy milk.
Starbucks
“We are always listening to our customers and partners (employees) and evolving our menu to meet their unique tastes and preferences,” a Starbucks spokesperson previously told VegNews. “As interest in alternative dairy continues to grow, we’re thrilled to bring our customers Starbucks’ first non-dairy fall beverage.”
Is Starbucks dropping the vegan milk upcharge?
While Starbucks made strides with its first vegan-by-default fall beverage, its policy to charge up to 80 cents extra for vegan milk substitutions in milk-centered beverages such as lattes continues to stir protests. Many argue that the charge is unfair for several reasons, including that it creates a barrier for consumers looking to make a more environmentally friendly choice with plant-based milk—which seemingly goes against Starbucks’ own sustainability goals to become a resource-positive company by 2030.
Starbucks
Others point to the fact that the charge is disproportionately absorbed by people of color, who suffer from lactose intolerance more often than other demographics.
These reasons have motivated a growing number of demonstrations around the country asking Starbucks to make vegan milk available at the same price as dairy in every drink. Last summer, Babe actor James Cromwell joined an effort led by People for the Ethical Treatment of Animals (PETA). The Succession star—who has been vegan since 1995—superglued his hand to a Starbucks counter in Manhattan in protest of the charge.
Starbucks
Prior to Cromwell’s protest, Sir Paul McCartney joined the cause, pointing to the fact that Starbucks dropped the vegan milk surcharge at its 1,020 United Kingdom locations at the onset of 2022. “It recently came to my attention that Starbucks in the USA has an extra charge for plant-based milk as opposed to cow’s milk,” McCartney wrote in the letter, first published by Billboard.
“I must say this surprised me as I understand that in other countries like [the] UK and India, there is the same charge for both types of milk and I would like to politely request that you consider this policy also in Starbucks USA,” McCartney wrote.
As of now, Starbucks does not plan to change its policy at its US stores. “We have nothing immediate to share on plans in the US, but will keep you updated as we continue to learn and evolve,” the spokesperson said, explaining that “adding a splash of any non-dairy milk to Brewed Coffee, Iced Coffee, Cold Brew, and Americano beverages is offered free of charge.”
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Anna Starostinetskaya is the Senior News Editor at VegNews and is always keeping an eye on all things vegan in her home city of San Francisco, CA and everywhere else.
