CoCo Philippines is a fresh tea and juice brand, primarily known for its boba milk tea. The brand enlisted GIGIL to create a new campaign aimed at obtaining business from coffee drinkers.
What makes milk tea unique from coffee is the cup’s plastic cover and how drinkers stab their straw through it – which can be a form of catharsis to some.
The team positioned the drinks as a source of stress relief and management — so when you’re stressed: get yourself a CoCo drink, strike your straw through the lid, and relieve yourself of stress.
Going through a slew of minor inconveniences, the character ends up releasing her stress by striking a giant CoCo cup each time — highlighting the relief of taking that first stab at a boba milk tea lid.
The film garnered almost 18M views across Facebook, TikTok, and Twitter, and around 800K engagements among netizens 2 weeks after its release.
Credits
Client – CoCo Philippines
Larry Evans Tan
Agency – GIGIL Manila
Badong Abesamis – Creative Partner
Herbert Hernandez – Creative Partner
Jake Yrastorza – Managing Partner
Dana De Leon – Associate Creative Director
Beverly Lubid – Group Account Director
Micco Balana – Group Account Director
Nova Novido – Account Manager
Banj Sarmiento – Account Executive
Greggy Gregorio – Head of Copy
Heninah Salud – Head of Art
Sam Padua – Senior Art Director
Quatro Los Banos – Senior Art Director
Rain Landingin – Art Director
Erin Altares – Art Director
Pau De Mesa – Art Director
Kirsten Navarro – Junior Art Director
Alex Liamzon – Copywriter
Juancho Santos – Copywriter
Mond Angat – Copywriter
Yanz Muralla – Junior Copywriter
Jeano Cruz – Creative Director
Margie Humasluga – Media Director
Nanais Hernandez – Strat Planner
Justin Kingsu – Strat Planner
Joseph Linga – Video Editor
Arshi Gochuico – Junior Art Director
DJ Diaz – Junior Art Director
Chy Cosme – Junior Art Director
Fritz Dalawampu – Socials
Kaitlyn Gosiaco – Socials
Victoria Santiago – Socials
Production (Arcade Film Factory)
Director – Marius Talampas
Producer – Sasa Abella
Assistant Producer – Denise Elizon
