Respected manufacturer raises the bar with new line of equipment.
Although it may be associated with producing top-of-the-line squat racks and some of the industry’s best barbells, Eleiko isn’t resting on its laurels. On Monday, Nov. 6, 2023, one of the longest-running strength equipment companies announced it is officially adding a new product type to its well-established lineup: custom cable workout stations.
“The expansion into cables is a natural progression for Eleiko,” CEO Erik Blomberg said in a Nov. 6 press release. “From our roots in lifting and free weights to functional cable training, we aim to empower individuals to improve their performance in sports and life with meticulously engineered, precision-crafted strength equipment.”
Since breaking into the strength training space in 1957, Eleiko has become much more than a barbell manufacturer. With a wide range of fitness equipment that includes bumper plates, platforms, weight benches, dumbbells, and kettlebells, as well as lifting gear like belts, straps, and knee sleeves, the Swedish-based company commands widespread respect for producing high-quality products.
“Strength is fundamental to overall health and wellbeing, and we aim to help create premium strength training experiences and inspire more people to train,” Blomberg said.
Now, lifters worldwide can add to their home gym arsenal by designing a custom cable machine station suited to their needs. Customers and clients don’t have to worry about putting together a system alone, either. Not only does Eleiko offer a series of pre-built stations, but it also provides direct design assistance via an exclusive consultation call with one of its representatives.
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For those who don’t want to go the custom route, the pre-build options include:
- Free-standing
- Wall-mounted
- Multi-function
Featuring knurled handles for optimal grip, Eleiko cable systems feature steel frames, aluminum pulleys, and fully protected weight stacks that minimize potential injury. Designed with athletes and coaches in mind, the one-to-one weight ratio on the stack allows lifters to see the actual resistance applied by the cable — a definite plus from a lifter’s perspective. No lubrication is required for shaft maintenance.
Whether looking to upgrade your current cable machine or ready to expand your home gym setup entirely, Eleiko’s latest innovation can help take workouts to the next level. While free weights offer unique benefits — such as helping build coordination and power — cable stations allow for constant tension on the muscles and the capacity to switch between exercises more efficiently.
Given Eleiko’s reputation for manufacturing elite gym equipment, there should be plenty of optimism surrounding its newest release. From lower chest flyes to seated rows, cable-based workouts supplied by a brand backed by nearly seven decades of design and production experience are possible.
Featured Image: Eleiko Sport / YouTube
