MIAMI, FL / ACCESSWIRE / October 3, 2023 / The fitness industry has long been saturated with the promise of bulging muscles, fancy gym memberships, and expensive supplements. But what if we told you that achieving your dream physique doesn’t require any of that? Adam Frater is the visionary fitness entrepreneur and creator of “Project Shred,” a groundbreaking 30-day lifestyle program on the Calxthenics App that’s taking the fitness world by storm.
“The fitness industry is broken. These days, it seems like it was all created for bodybuilders, and bodybuilding has no longevity and is not healthy for your body,” says Adam. “I want to promote the natural way to achieve incredible results.”
In an era where health and fitness are more important than ever, Adam Frater‘s “Project Shred” offers a refreshing alternative to traditional bodybuilding and supplement-focused approaches. By harnessing the power of calisthenics and an anti-inflammatory diet, Adam has transformed the lives of thousands, proving that you can achieve remarkable results naturally.
“Health starts on the inside. If you’re healthy and fit internally, your outer exterior will reflect that,” Adam insightfully shares.
Adam Frater, originally from New Jersey, double-majored in advertising and economics at the University of Miami. His journey from the corporate world to fitness entrepreneurship is a testament to his unwavering belief that the body is our vessel to experience life fully. He worked in software, tech, and marketing for years before realizing the need for a fitness revolution that prioritizes functional strength, endurance, mobility, and body control.
“Everything you’ve been told about fitness is a lie,” Adam declares. “I want people to see my body and believe that it is possible to look this way naturally. It all starts with your lifestyle. You need to create healthy habits that are in line with your goals.”
The core of Adam’s fitness philosophy lies in calisthenics, the art of using your own bodyweight for strength training. “When you start training with your bodyweight, something amazing happens. You create a level of control over your body that feels supernatural,” he explains. “When you live the lifestyle I’m promoting, you will find excitement in getting fitter because you will feel the difference on a day-to-day basis. Plus challenging your body physically means also challenging yourself mentally. The mental fortitude you will build when creating a strong body will help you with many other obstacles and challenges in life beyond just fitness.”
“Project Shred” isn’t just a fitness program; it’s a holistic approach to well-being. The program includes daily challenging calisthenics/bodyweight workouts, an anti-inflammatory diet guide complete with meals and recipes, and daily lifestyle goals for optimal happiness and fulfillment. Adam firmly believes that health starts from within, and a balanced lifestyle is the key to long-term success.
“All the diet and exercise in the world won’t matter if you have unhealthy habits in between,” Adam emphasizes. “That’s why you need to build a foundation for success by integrating healthy habits into your daily lifestyle. It could be as simple as getting morning sunlight, stretching before bed, or taking a walk at sunset without your phone. These may seem insignificant but I promise you they will have a massive effect over time on your happiness. This is what will keep you motivated to stay on track with your health journey.”
Adam’s innovative approach to fitness has resonated with a broad audience, primarily men between the ages of 20-40 who seek to achieve their fitness goals naturally, without the excesses of bodybuilding. “This program isn’t for those who want to be ‘big,'” Adam notes. “This is for people that are tired of being pitched programs by bodybuilders. This is for people that recognize the value of adding calisthenics and mobility into their training. This is for people that want to train like athletes.”
His app, “Calxthenics,” is the hub for his transformative programs, including “Project Shred,” “Cali Bulk,” “Handstand Hero,” and nutritional guides to go along. Unlike many fitness platforms, Adam’s philosophy is grounded in accessibility and knowledge sharing. “We don’t believe fitness should be sold because it’s available to anyone at all times. You don’t need a gym. You don’t need supplements. However, you do need the knowledge,” he asserts. “That’s what we’re selling. It’s a system that uses all the tools you naturally have to achieve the best results you’ve ever seen.”
With over 100,000 users who have embraced the “Project Shred” lifestyle, Adam Frater has cultivated a community of natural, athletic individuals who prioritize their well-being, both physically and mentally. “I’m building an army of the fittest people, with shredded bodies, who don’t lift weights, take supplements, or cut any corners. They’re natural, athletic, and mentally focused and determined.”
In a world inundated with fitness myths, “Project Shred” and Adam Frater’s vision stand as a beacon of truth, offering a natural, no-weights approach to achieving the best version of yourself.
CONTACT:
Country: United States
Media Contact: Adam Frater
Company: Calxthenics
Email: adam@calxthenics.com
Phone Number: 786-475-7517
Website: https://calxthenics.com/project-shred
SOURCE: Calxthenics
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