With an influx of celebrity-owned skincare and makeup brands coming into the foray, the latest entrant into the space is none other than Indian actor and producer Nayanthara who recently launched 9Skin. The diva, who made her presence felt in Bollywood by playing opposite Shah Rukh Khan in blockbuster movie Jawan, is carving a niche for herself.
Nayanthara, one of South Indian cinema’s brightest stars, is now also a successful entrepreneur with her new skincare brand 9Skin. Having entered a market where beauty giants like 82°E by Deepika Padukone, Kay Beauty by Katrina Kaif, and Hyphen by Kriti Sanon, among others already exist, Nayanthara found a gap in the market for affordable and exotic skincare ingredients.
What sets 9Skin apart are its “formulas that are carefully crafted using the goodness of nature and cutting-edge nanotechnology”.
“We have sourced exotic ingredients that are multi-beneficial, such as Sea Buckthorn and Buah merah, which have never been used by any Indian skincare brand before us. The best part is that the products are suitable for all skin types and genders. It’s not just skincare; it’s an act of self-love,” the actor tells indianexpress.com.
In lieu of her brand’s launch, we interviewed the multi-hyphenate on everything ranging from skincare and beauty to self-care, mental health, and more. Read edited excerpts here:
Q: What was the idea behind releasing your own skincare brand?
Nayanthara: The concept behind 9Skin was to establish a skincare brand that embodies a dedication to beauty, self-care, and personal empowerment. The idea was to develop a product line that caters to a wide range of skin requirements, offers multiple benefits in a single product, and provides efficient remedies while incorporating an element of customisation.
Q: Which is one skincare secret you swear by?
Nayanthara: A skincare secret that I strongly endorse is consistency. Regular and persistent care, and utilising high-quality products that are specifically tailored to your skin’s requirements, are the foundations for a luminous and healthy complexion.
Q: Any DIY skincare treatments you follow?
Nayanthara: While I appreciate the simplicity of DIY skincare, I rely on professionally formulated products for consistency. However, the occasional DIY mask with natural ingredients can be a refreshing addition to a routine.
Q: Who has shaped your understanding of skincare?
Nayanthara: Both my mother and grandmother have shaped my understanding of skincare. Their timeless tips — passed down through generations — remind me of the importance of natural ingredients and the beauty of simplicity in a skincare routine.
Q: How do you manage to find time for fitness with your busy schedule?
Nayanthara: Finding time for fitness amid a busy schedule involves prioritising and planning. I try to take out specific slots for workouts and adhere to them. I do yoga and incorporate other forms of exercises, which not only promote cardiovascular health but muscle strength and endurance as well. Being active helps in boosting my energy levels and overall productivity.
Q: What else do you do to prioritise self-care?
Nayanthara: Besides skincare, I allocate time for activities that bring me joy and relaxation. Reading helps me rejuvenate mentally and expand my horizons. Meditation is another daily ritual that helps manage stress, improve focus, and cultivate inner peace. I also indulge in simple pleasures like nature walks or quality time with loved ones to recharge emotionally.
It is essential to find balance by creating these moments of joy, as they act as anchors in a hectic life — promoting mental and emotional resilience. Self-care, in all its forms, is the foundation of a healthier, more balanced existence.
Q: How do you overcome the trolling you face online?
Most Read
Leo box office collection Day 3 early reports: Vijay’s film bounces back, records 10% spike in earnings
AR Rahman ‘totally changed’ after embracing new faith, changing name from Dilip Kumar: Sivamani
Nayanthara: While trolling can be challenging, I consciously prioritise positivity and constructive feedback. I understand that negativity often stems from external factors rather than personal inadequacies. Building resilience has been vital in navigating such challenges. I proactively surround myself with a supportive circle, including friends, family, and colleagues who offer encouragement and constructive criticism.
Engaging in mindfulness practices and pursuing hobbies that bring joy have helped maintain my mental well-being.
Q: If you had to use one skincare product for the rest of your life and ditch the rest, which one would it be and why?
Nayanthara: If I had to choose one product for a lifetime, it would be a high-quality sunscreen. Sun protection is non-negotiable for skin health, and a good sunscreen serves as a shield against premature ageing and damage.
📣 For more lifestyle news, follow us on Instagram | Twitter | Facebook and don’t miss out on the latest updates!
